Is Snowflake “Data Superhero” Good for Everyone?

If you know about my previous rant (Why I Quit the Snowflake “Data Superhero” Program), you may say I’ll be subjective, and you could be right.

But this is the best moment in fact to look back a bit, speak freely, share some info other people may be interested in, and move on…

“Mickey Mouse” Club?

It was fun for a while, but lots of people don’t take you seriously when they hear about. Many people laughed when I told them about. Because it sounded indeed childish, nerdish, bombastic, and even stupid at some degree…

And look, I was a geek myself long ago. But even 25 years ago, when I worked for the most nerdish company in the world (yeah, it was called Microsoft, and we had no FAANG at that time, Microsoft was the Mecca in high-tech) I still felt a bit old for the nerds from Redmond…

You show them your cartoon character as well, and you may lose them for good. Everybody has the sense of humor, but it may be for the wrong reasons, when you are looking for serious people and leads.

Does it bring you more customers?

After I joined DSH, some big company hired me with more than $50K a year total compensation increase. But it was for the wrong reasons, as the guy hired me more to…